In the aesthetic and wellness industry, memberships are often positioned as the key to predictable revenue. Yet for many practices, the reality is more complicated. Enrollment stalls, engagement drops, and what was meant to be a stabilizing model becomes another operational challenge.
That tension helps explain why more than 3,000 practices have already registered for RepeatMD’s upcoming virtual Membership Masterclass on January 28 at 3:00 p.m. ET, featuring wellness expert Dr. Gabrielle Lyon. The event is aimed squarely at practices that sell memberships but feel stuck when it comes to growing them.
The masterclass comes at a moment when RepeatMD is drawing increased attention across the industry. Earlier this year, the company announced that its newly launched AI agents, Adonis and Aria, generated $5 million in treatment sales for practices in just 30 days. The result underscored a broader shift toward automation and always-on patient engagement, and it set the context for why conversations around sustainable, recurring revenue models are gaining urgency.
Memberships, while widely adopted, remain difficult to scale. Practices face rising competition, evolving patient expectations, and staffing constraints that make consistent follow-up and education harder to maintain. Many operators find themselves relying on outdated playbooks that no longer deliver meaningful growth.
According to Phil Sitter, Founder and CEO of RepeatMD, the January 28th at 3pm EST session was built for practices that recognize the potential of memberships but need clearer direction.
“Memberships are one of the most powerful revenue drivers for practices, but many owners struggle to grow them effectively,” Sitter said. “This masterclass is built to give practices real direction on how to move forward and unlock the full potential of their membership programs.”
Dr. Gabrielle Lyon’s involvement adds weight to the conversation. Known for her focus on patient education and long-term wellness strategies, Lyon brings a perspective that aligns with membership-based care. Her work emphasizes clarity, consistency, and value, principles that often determine whether a membership program succeeds or stalls.
It doesn’t stop there, RepeatMD is bringing in top practice owners from all over the country doing a minimum of $50,000/mo in membership sales. They’ll be there to teach step by step tactics on how to grow memberships predictably.
The strong early registration numbers point to a shared industry challenge. Many practices entered the year with aggressive membership goals, only to find that traditional approaches are no longer enough. Events like this offer a chance to reassess strategies before momentum is lost.
RepeatMD’s role as host reflects its expanding influence in the space. Working with thousands of practices, the company has visibility into what is and is not working across markets. By pairing that operational insight with expert-led education, the January 28 masterclass aims to provide practices with practical guidance at a time when recurring revenue models are under renewed scrutiny.
Practices interested in attending the January 28 virtual Membership Masterclass with Dr. Gabrielle Lyon can register at https://info.repeatmd.com/2026-membership-masterclass.
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