Companies seeking growth in 2025 are facing several unique business challenges. Inflation has been higher than the business world would like, and experts are concerned it could stay that way as the new year unfolds. The incoming Trump administration’s new immigration policies could limit companies’ production capabilities, and talks of new tariff policies have introduced the possibility of severe supply chain interruptions.
Business leaders concerned about these issues are shifting their strategies to better position themselves for growth. Some key changes include reconsidering business contracts, improving visibility, and leveraging technology in innovative ways.
Achieving growth through stronger contracts
“Small businesses will benefit in 2025 from establishing stronger agreements,” says Jim Camp, Jr., author of “Lead From No” and co-owner of Camp Negotiations. “Even if a current contract extends beyond 2025, ignoring deals that are no longer advantageous is a big mistake. Instead of allowing inflated supply chain prices to erode margins, which is a very real possibility for 2025, we encourage our clients to re-negotiate where market data supports a discount.”
Camp helps organizations use a contrarian and counterintuitive negotiation system to become highly effective in the negotiation and organizational skills needed to prepare for, execute, and manage their most critical conversations. While serving in the military at the national strategic level, Camp was personally responsible for negotiating the largest pay increase in history for thousands of Air National Guard Instructor Pilots. His book “Lead From No” is a manual for staying calm and reaching agreements even in the heaviest situations.
“Attempting to respectfully engage in a revised business deal will never hurt the relationship,” Camp explains. “It’s actually the opposite. At worst, a business leader might hear the word ‘no.’ So what? A ‘no’ is simply a decision that maintains the status quo. It’s also a decision that can change when your opponent considers the next contract. Don’t assume that what you have now in terms of contracts is the best you can get. Kickstart 2025 by learning how to negotiate well and using negotiation to improve contracts.”
Achieving growth through higher visibility
Business tools that increase efficiency will be extremely valuable to companies in 2025. Yet, the challenges they face leave them with less time to find those tools. Companies providing solutions should consider doubling down on efforts to promote their products and services.
Robert Scott, co-founder of monjur, recommends companies back their growth goals with far-reaching strategies for connecting with potential customers and cultivating leads.
“For Monjur in 2025, the top growth strategy is increasing investments in the IT Community through event sponsorships,” Scott shares. “We also plan to sell indirectly through distributors and large app marketplaces and expand into new ecosystems, targeting large events like HubSpot Inbound and SaaStr to ensure our sales team has plenty of qualified leads to achieve our ambitious growth goals.”
Monjur is a pioneer in providing Contracts-as-a-Service (CaaS) legal solutions designed specifically for IT-managed services and software providers. Its legal templates ensure businesses can access responsive, scalable, and industry-focused legal support, increasing operational efficiency by streamlining the legal processes IT companies rely on most.
Scott also recommends companies invest in equipping their sales teams for success. “We have revamped our sales executive onboarding and training to ensure our new executives can achieve quota quickly after being hired,” he says.
Achieving growth with AI innovations
Artificial intelligence was a driving force behind business growth in 2024, giving companies of all sizes tools for increasing efficiency and uncovering impactful insights. In 2025, companies will rely more on AI to help them navigate the challenges in the emerging business landscape.
“Our growth strategy for 2025 centers on deploying AI as an intelligence layer across our entire customer journey, both before and after the sale,” shares Dev Nag, founder and CEO of QueryPal.
QueryPal is the pioneer in AI-Powered Support Deflection, enabling customer success teams to scale operations without increasing headcount while delivering instant ticket resolution. Before launching the company, Nag was a Senior Engineer at Google who helped develop the back-end for all financial processing of Google ad revenue and the Manager of Business Operations Strategy at PayPal, where he defined requirements and helped select the financial vendors for tens of billions of dollars in annual transactions.
Nag says QueryPal has seen impressive results using advanced AI to instantly answer prospect questions about product capabilities, pricing, and implementation details, which allows his team to qualify leads and accelerate deals 24/7 effectively. The real game-changer for Nag, however, has been leveraging AI in post-sales support and expansion.
“By having AI handle routine customer inquiries instantly while maintaining our brand voice and accuracy, we can scale our customer operations without proportionally growing our support team,” Nag explains. “This allows our human agents to focus on high-value strategic interactions and relationship building rather than repetitive questions. The results are compelling, resulting in significantly higher customer satisfaction scores, faster resolution times, and, most importantly, customers expanding their usage because they know they’ll get instant support when needed.”
Companies should expect economic and political developments in 2025 to significantly change the business landscape. To prepare for those changes, businesses should consider strengthening their contracts, improving their visibility, and leveraging the power of AI in innovative and impactful ways.
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