Press "Enter" to skip to content

Sustainability as a Competitive Advantage: How Emerald Ecovations Stays Ahead in a Changing Market Landscape

The 1990s were a time of rampant deforestation. In Brazil, hundreds of thousands of square miles of the Amazon fell to soy fields and cattle ranches, while untold numbers of trees made way for palm oil plantations in Indonesia, and illegal logging and farming decimated the world’s second-largest rainforest in the Congo Basin. Ralph Bianculli realized this was an unsustainable path into the new century.

As an executive in the paper and pulp industry, Bianculli began to push for transparency around the ingredients in commonly used household items. After years of painstaking research, he discovered that chopping down trees for paper, whitening products like toilet paper with chlorine bleach, and using petroleum-based plastic for lining was as unnecessary as it was harmful. 

Bianculli’s deep dive into manufacturing practices set him on a quest that ultimately launched Emerald Ecovations, a groundbreaking new company in the realm of zero-waste, plastic-free solutions. “Since 1997, we have been at the forefront of manufacturing innovations to offer sustainable solutions for everyday essentials,” he says. “Our mission is to end deforestation and plastic pollution, ensuring an environment that will thrive for centuries to come.”

Launching a radical turn-of-the-century startup based on sustainability

“Changing a centuries-old industry is never easy,” Bianculli admits, “and the pushback was immediate. After all, this industry profited from cutting down millions of acres of virgin trees for decades.”

Bianculli consistently ran into roadblocks. The people spending billions to clear forests, process pulp, and build mills were not interested in changing direction and told Bianculli that trees were a renewable resource, not caring that forests require decades to replace. In short, they saw trees as a product instead of a carbon sequestering, oxygen replenishing, biodiversity harboring natural phenomenon.

“We realized that sustainability had to be more than simply something marketed as a ‘zero waste’ or ‘plastic free’ product like tree-free coffee cups or tree-free toilet paper,” Bianculli recalls. “If we wanted to end deforestation and plastic pollution, then we needed to build a program as well.”

How Emerald Ecovations turns sustainability into a competitive advantage

Bianculli’s program demonstrates that businesses can thrive financially while prioritizing environmental stewardship. “Since our inception, we’ve invested heavily into research and development to help our clients meet their sustainability and ESG Scope 3 goals. We offer tree-free, plastic-free, biodegradable, and compostable solutions. Every new product we release requires countless hours of research.”

Before sustainability became a mainstream term, Emerald Ecovations worked to educate clients through The Emerald Sustainability Academy, which offers a full curriculum of classes. Additionally, its Environmental Impact Reports provide clients with a quantifiable way to see their impact in terms of trees saved and landfills diverted, and the company’s Eco-Squad meets clients where they are to offer in-person education.

Over the years, Emerald Ecovations has been at the forefront of sustainable solutions, including its discovery of how to absorb bagasse into paper and finding ways to utilize rapidly renewable grasses like bamboo and miscanthus in paper making. “We’ve expanded our offering to over 300 products,” notes Bianculli, “but best of all, our clients see real savings when they make the switch to our wide array of products.”

Emeral Ecovation’s tree-free solutions for today

In 2024, Emerald Ecovations focuses on tree-free breakthroughs. While the population’s environmental consciousness is more acute, deforestation rages on. For instance, people still send over 50 billion single-use coffee cups to landfills every year, and 32 million trees are felled to make those cups. Furthermore, the cups contain plastic lining that eventually breaks down into harmful microplastics.

“This year, we’re launching a tree-free, compostable, single-use coffee cup,” Bianculli announces. “That means no trees felled and no plastic lining.”

Along with offering innovative products, Emerald Ecovations empowers companies to leverage sustainability as a competitive advantage. The latest rash of climate catastrophes has finally convinced the younger generations to adopt change, consumers are demanding eco-friendly choices, and companies are using sustainability as a recruiting tool. As a result, more companies than ever are investing in environmentally conscious solutions to break through the noise in oversaturated markets, and realizing how similar products enable consumers to feel they’re making a positive difference can be enough to sway purchasing decisions.

“Sustainability can be a win-win for both companies and consumers,” says Bianculli. “Pairing our innovative everyday essentials with our educational program shows precisely how this happens.”

Operating as a firm commitment to R&D, education, and the development of sustainable options keeps Emerald Ecovations ahead of the competition. Its growing portfolio of tree-free products has doubled in the last three years.

“The everyday disposable industry is not quick to change,” notes Bianculli, “but sustainability enables us to stay ahead because the market is changing and consistently demanding sustainable alternatives.”

Emerald Ecovations finds that most companies want to embrace sustainability yet fail to realize that change starts with simple things like to-go food containers, paper towels, and coffee cups. “We show businesses the direct impact of their choices,” concludes Bianculli, “and once they see how many trees they save or how much landfill waste they divert, they are more inclined to come on board. It’s no longer if an industry moves towards sustainability, but when. Sustainability will soon be the standard, and the legacy players must step up.”

Please follow and like us:

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *