From the boisterous arenas of worldwide music tours to the innovative hallways of a game-changing social media company, Spectacular Smith has been reinventing himself, his career, and his impact on multiple industries.
Childhood Entrepreneur to Musical Stardom
Spectacular’s journey began when he was only 11 years old, turning after-school candy sales into a $2,000-a-week business. This was just a taste of the entrepreneurship that would guide his professional life. It led him to the formation of the rap group Pretty Ricky with his brothers, under the management of his father and owner of an indie label.
With Spectacular’s musical contributions and choreography skills, Pretty Ricky won a deal with Atlantic Records and stormed the world. They filled arenas on the Scream IV tour, sold millions of singles and ringtones, and earned massive hits with “Grind With Me” and “Your Body.” However, music stardom was merely the first stage of Spectacular Smith’s multifaceted career.
Mastering the Social Media Space
Always with an eye on the future, Spectacular became intrigued by the business possibilities of social media. He transformed Pretty Ricky’s Facebook page into a personal testing ground for innovative social media strategies, spending a year developing a robust system for gaining and monetizing followers.
These ideas eventually evolved into Adwizar, a company that quickly became a dominant player in the urban music space. Managing the Facebook pages of artists such as Bow Wow, Kevin Gates, Soulja Boy, Master P, Birdman, and Bone Thugs N Harmony, Adwizar grew to handle major brands, athletes, merchandising deals, and more.
Spectacular’s innovative methods earned Adwizar a feature on Forbes.com, and the company continues to defy limitations in its growth.
A Continuous Journey of Innovation
Spectacular’s ability to leverage his celebrity status to inspire others in both art and business is nothing short of extraordinary. Beyond music and social media, he has taken the reins as an author and label owner, expanding his influence across different domains.
His journey teaches a valuable lesson in the power of reinvention and the unlimited potential that lies in following one’s passion and curiosity. With the world watching, Spectacular Smith continues to redefine success, demonstrating that the heights of multiple industries are not just reachable but conquerable.
After conquering the worlds of music, social media, and publishing, Spectacular’s next venture is highly anticipated, and one thing is certain: it will be nothing short of spectacular. His story stands as an inspiring testament to innovation, determination, and the art of constant reinvention.