The definition of fitness has changed over time. Fitness is much more than breaking a sweat at the gym or depriving yourself of food that you love. Fitness is now beyond physical agility and strength. It is also a mental preparedness to be unbeatable no matter the obstacle or challenge. “Hard To Kill” is a fitness company that is transforming lives both physically and mentally with a well-planned combination of workouts and mindset advice. “Hard To Kill” is more than just about fitness. Founded by military veterans, it is a whole new initiative to make people feel stronger and have a positive and fulfilling lifestyle.
“Hard To Kill” started as a community of hard-charging military enthusiasts who joined forces on a journey to become stronger, faster, and battle-ready warriors. “Hard To Kill” or HTK is a humble initiative to bring back the discipline, diligence, determination, and comradeship in physical training that is missing in modern-day workout regimes. Presently, people are trained to become physically strong or agile but are not shown the purpose which will fuel their journey.
This is where “Hard To Kill” is making a difference. The fitness company is on a journey to make warriors for society not just fit individuals. These warriors will be fearless and able to fight against all odds no matter what comes their way. Like true warriors, they will stand up for the needs and protection of the people around them. With physical fitness and strength comes confidence and “Hard To Kill” coaches people to develop this confidence to face challenges head-on.
The team at “Hard To Kill” combines expertise and experience to design innovative training models. HTK is redefining training for warriors by moving over cross-fit to a combined workout regime. The goal is to go beyond fitness. For this, HTK offers a mix of strength training, conditioning, and mindset advice to ensure the overall development of an individual.
So far, “Hard To Kill” has trained more than 50K to become warriors. This includes former and active special operations members, private military contractors, and SWAT members. Some celebrities have also joined this company to prepare for challenging roles where they are playing the character of military officials. At “Hard To Kill”, the idea is not to make training difficult but to make the person fall in love with being healthy and strong. It is also about developing a warrior-like mentality to never settle for anything less than what is deserved. HTK focuses on improving every area of a person’s life and mental health is paramount to its training model.
It was not easy for “Hard To Kill” to establish their idea and educate people about the vision of the company. The initiative earned lots of criticisms during the initial years for its unique take on physical and mental health. However, with time, things started changing as many people joined the journey to becoming unbeatable warriors.
The team of “Hard To Kill” aspires to make this company the number one fitness brand in the world. They hope to continue transforming millions of lives worldwide without changing their values due to controversies.