Nino Reyes is a skilled journalist, digital marketer, and a powerful woman in the media. She is an Afro-Latina journalist who grew up in the Bronx, New York. Her hard work and commitment has allowed her to pave a way in the entertainment, music, and ad-tech industries.
Currently, the industries acknowledge her as a media planner and buyer at Universal McCan, a leading international media and marketing agency. The company serves A-list clients in different industries, including American Express, Hulu, Coca-Cola, Johnson and Johnson, Spotify, Hershey’s, H&M, and many others.
Nino Reyes was raised in New York City but her culture and background is of Dominican roots. Her success proves that Latina women are capable of leading in the media world. With tech and media constantly evolving, Nino Reyes has proven that her hard work, drive, and discipline can take you to the moon. She has proven her credibility in the media industry by publishing her projects and articles amongst the top brands in the industry.
Her expertise and professionalism have earned her significant success in her career. Nino has held interviews and has worked amongst artists and socialites like Pop Smoke, Casanova 2x, Chimbala, Melli, and Radio Big Mack. It’s every digital space professionals’ dream to work with some of the world’s largest ad-tech and media companies, and Nino has a taste of it all. She works with the reputable Universal McCan, which has given her experience of how things are done at the top level.
As a journalist, Nino has had her projects and articles published on several large national platforms like Bleu Magazine, 99Jamz, StationHead, amongst many others.
Like any other success story, Nino is a classic example of a journey of triumph through numerous adversities to success. She was brought up in a low-income community, where she had limited access to resources and she has shown to overcome and grow through those obstacles. A spirited and determined woman, Nino did not allow her environment to block her from achieving her dreams. She worked hard to learn how to overcome the hardships and to not allow them to determine the heights she could reach. She credits her passion for media and journalism to be a catalyst to her success. Her family also played a significant role in helping her overcome obstacles and in remaining focused.
She believes in Thich Nhat Hanh’s words that “There is the mud, and there is the Lotus that grows out of the mud. We need the mud in order to make the Lotus.” Ideally, Nino compares herself to the Lotus, who has grown out of the mud into a beautiful flower. To her, it’s the challenges that molded her.
Her advice to everyone is that you should never give up on your dreams no matter how tough it gets. She believes that life will push you into your destiny and into the path that best fits you. For her, it’s sometimes better to allow yourself to be guided by your dreams and to always believe in yourself.
A highly motivated individual, Nino foresees becoming one of the most powerful female media moguls in history.