Treat your business the same way you treat your body. In order to maintain a healthy body, you want to feed it healthy foods; you have regular checkups to make sure everything is working the way it should, and when you don’t know how to treat your high blood pressure, you hire outside experts to help. Your business in reality works the exact same way. Your brand needs regular checkups to make sure you are giving your customers the experience they want, and if you don’t know how to manage certain aspects of your business, you hire experts to help you become the brand everyone loves.
We invited Siri Casper, CEO, and founder of Sirivisa Creative to share three simple ways you can implement to monitor if your brand is performing as successfully as it should. At Sirivisa, the main focus is running creative campaigns that scale brands using a combination of four main factors: human psychology, data, tech, and creativity, but Siri believes “nothing can grow a brand more than an impactful and unforgettable customer experience.”
If you follow these three simple steps with diligence, you will be able to avoid developing problems and mold your brand according to your customer’s needs.
Be social on social media – social media is a great way to raise brand awareness, and create meaningful connections, but you can also use it to listen. Social media platforms are full of people who have an opinion on everything. Pay attention to the trends, reviews, complaints; everything acts as feedback that you can implement to mold your brand, even if they are not talking about your business, their opinion, ideas, and interactions can be used as data to build a great digital experience for your product or service.
Listen to your customer’s tone – those who love your brand will always be willing to give you great testimonials and reviews which are essential to scale a brand, but really pay attention to what they are saying. If their opinion, even if positive, is not aligned with what you’ve envisioned for your brand, it is time to make some changes. There is nothing wrong with creating multiple attributes to your brand, but if the key factors are being overshadowed, you have to be willing to recognize something is missing.
Creativity will always win – no matter the industry, creativity should be one of the most important aspects of your business. Psychology says humans are wired to seek pleasure and creativity feeds it to us. Find a way to creatively catch and keep people’s attention with storytelling. Visual content combined with storytelling might be what your business needs in order to thrive.
All of these three points are important while checking the health of your brand, but in order to keep it systematic, make sure you first identify who your ideal target market is and focus on creating a brand only for that target. The goal is to go deep, not wide, when your focus is selling a product for people who love the color blue, you need to listen to their needs, and opinions and stop listening to those who only love the color pink.
If you are ready to scale your brand with creative campaigns and need help, connect with Sirivisa Creative, they share many useful resources that might resonate with your goals.