In this interview, Alex Lisea shares the most valuable lessons he learned on his wild ride as an independent filmmaker navigating business success over the past years.
Today we had the opportunity to sit down with the CEO of RIZENSHINE STUDIOS, Alex Lisea. Alex has been providing media services for several artists across the U.S. and internationally— providing them with a platform that turns their visions into reality. Alex’s passion is evident; it is at the forefront of his work for brand expansion, as well as the release of his debut indie film (soon to be released).
Where are you from originally?
I was born and raised in French Camp, California, a small conservative town located South of Stockton with a current population of 3,841.
When did the idea to birth Rize N Shine Media start?
I took a leap of faith and decided to purchase a camera; I worked full time and was highly dissatisfied with my current job. I quit my job and decided to become self-employed. I had very little support, and I was low on funds. I began by doing little jobs, just making enough money to make ends meet. A close friend approached me and granted me the opportunity to shoot a video for a well-known Christian artist with a stellar reputation by the name of Seven. This was the first real opportunity given to me that would bring me the exposure I would need to get my foot in the door and be recognized by other artists. The video went viral the same night it was released. I began to get recognized and quickly began to get various job opportunities. This brought a financial blessing, and I could open Rize N Shines’ first location in Stockton, CA.
What was your favourite collaborative project or production you have created to date?
To date, I have had the opportunity to shoot more than 500 music videos for Christian artists around the world. My favourite project to date has been a music video shot for Seven “Somebody Lied to Us.” This was one of the most challenging and rewarding videos; the storyline was not pre-planned like most and happened the same day. The storyline was specific to gang exposure and how deceiving the streets could be. This video to date has more than 10,000,000 views and has touched many lives who can relate.
How is the reality of filmmaking compared to the expectations?
Many tend to be under the impression that filmmaking is creative, fun, and easy. Truthfully, many factors come into play, how one may envision things in their mind versus the reality. Working in this industry and climbing the ladder is more challenging than expected. Working 12-16 hour days consistently, the ability to carry heavy equipment, and deal with and be prepared for the unexpected that may arise when shooting a film long or short.
What are some of the biggest challenges and difficulties you face when working with clients and starting new projects?
One of the biggest challenges is getting clients to understand the reality versus their expectations. Scenery expectations versus reality, making small budgets look large. Overall, getting the clients to know how much work goes into creating the perfect vision and accomplishing the end goal.
What do you do to stay calm when a project is not going as planned?
Naturally, I’m considered a calm person. I work well under pressure and know how to control stressful situations. A strength of mine is improvising, and I can accomplish any project regardless of my surroundings.
Do you have any insights, tips, or advice for someone exploring getting into the film industry?
My advice would be consistency and patience. Look for opportunities to shadow others in the industry and be patient; this type of experience takes time to accomplish.
What are you most proud of in your career so far?
That God is using me to help touch lives and being recognized and highly respected for the quality of my work.
What do you do when you’re not working?
I enjoy spending time with my family, playing basketball, and catching up with friends.
What makes you a good leader for your team?
I have grace and unconditional love for others around me. I lead by example.
Where can people find out more about your work?
People can find out more about me on my social media platforms: