Professional Boxer Floyd Mayweather and NFL Super Bowl Champion Rob Gronkowski (currently on the Tampa Bay Buccaneers) have stood by their endorsements of oral care company Snow, which recently passed over 1 million fans online and has achieved some significant retail movement, including being a top seller at both Best Buy and Target.
The famous “teeth-whitening lights” as promoted by other various social media influencers and stars is actually an oral care company that rose to notoriety with its at-home teeth-whitening kit back in 2018 and has since grown and continued to improve its product assortment. Snow’s partners also include UFC legend Chuck Liddell and is headquartered out of Phoenix, AZ, where they pack, package, and ship all their products from.
Each system is designed in-house for maximum efficacy and shipped to 160+ countries around the world.
Since the inception of the company, Snow has invested a large number of resources in the research and development of its proprietary whitening serum and beauty products. Dental Advisor conducted a clinical evaluation with Snow’s oral care and whitening products in 2019 and rated their at-home teeth whitening system at an 87% approval rating. This clinical evaluation included over 40 dental professionals.
Another independent study conducted by Prestige Testing, a consumer research firm that has evaluated products from the likes of Dr. Brandt and Colgate-Palmolive, showed a 97% efficacy. This clinical lab study involved several participants that used Snow’s teeth whitening products over a course of a few weeks. At the end of the 4-week study, 97% of participants reported whiter teeth.
With over 3 years in operation, Snow has garnered thousands of 5-star reviews among websites like Google, Amazon, and even Best Buy. Amazon currently reports Snow at 4.3 stars out of 5 from over 1300+ reviews. Most users commonly mention that they experience zero pain or sensitivity compared to competitor products or strips. Customers also mention the amount of whitening serum that comes with their whitening kit. Snow includes 6-months of whitening serum, which can be considered significant in the category.
Snow’s teeth whitening kit broke into Amazon’s top 20 oral care products in 2020.
In addition, Best Buy launched Snow in over 900 stores nationwide in October 2020 and has already received 89 reviews at 4.4 out 5 stars on its product listing.
Snow is currently the most popular oral care website by website traffic as reported by Alexa.com with its rank standing at 29,214 in the entire world. With all of these ratings, Snow does report that over 95% of users claim their teeth’s coloration improved and got whiter after using Snow.
Countless celebrities and athletes like Rob Gronkowski have been really excited with Snow’s accelerated growth. Gronkowski recently attended and appeared on the Kelly Clarkson Show and showed off his pearly whites and talked about recent partnerships at Snow that he was proud of, such as their charitable contributions.
As Snow looks to the future, they look to improve their current product line and expand further into cosmetics with clean, quality, and efficacious products. They most recently launched their Morning Frost Whitening Toothpaste, which includes enamel-safe ingredients. Their focus is on clean products that are never tested on animals. Their newest toothpaste contains zero fluoride, is sulfate-free, and contains no SLS.
In December of 2020, Snow released a limited edition Red Holiday Wireless Teeth Whitening system which features both blue-light and red-light options. The mouthpiece helps Snow’s whitening serum to accelerate the whitening process, while the red light helps overall gum health (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4289549/). This system uses their most famous whitening formula and is as effective as their top best-sellers.
Snow continues to lead and revolutionize the oral care industry with its unique and powerful brand and innovation. Many websites and business publications even claim Snow to be the Apple of Oral Care. The company has never taken outside funding and is completely bootstrapped by its customers and fans. Disruption is happening and Snow is the fan favorite!