Instagram is one of the fastest-growing platforms in the world. Celebrating its tenth birthday in 2020, it has transformed the way in which we engage with our friends, family and brands, and it has also played a pivotal role in the creation of the ‘influencer’.
Instagram has become the tenth most googled term in the world, whilst every month there are one billion users logging in and using the social media platform. This makes it a valuable marketing tool, but enjoying success on Instagram takes true hard work.
The importance of followers
One of the biggest challenges that companies face is getting more real followers and maximising their engagement. Instagram growth is a significant challenge. There are many providers out there claiming they can quickly grow your followers for an enticingly low price; however, these accounts use bots and fake accounts, which only give the appearance that you have thousands of followers.
Whilst you might think this is a harmless exercise, it can actually significantly impact your channel. Utilising these services is against the platform’s terms and conditions, which, if discovered, can see your account banned. Above that, though, it is a wasted exercise. For companies and influencers alike, your channel is a marketing tool, and for the best results, you need to be engaging with a targeted audience. Bots and fake followers, or followers that are poorly targeted, result in you experiencing a lower marketing ROI.
Time to rethink your approach
Instagram is one of the most effective ways of reaching a targeted audience, and if you are looking for genuine Instagram growth and boost your engagement, then it’s time to rethink your approach.
Social media is all about being just that, social! No matter the size of your business, your followers want to build that connection with your brand, which is why it is vital that you showcase your personality. Social media is no longer about simply posting a picture and forgetting about it. If you want to maximise your engagement, then you need to ensure that you are encouraging your followers to talk and engage with your content.
So if you are experiencing lower marketing ROI, or are planning on getting more real followers, then here are top tips for Instagram growth:
- Understand your audience
Success on Instagram takes true hard work, so take the time to understand who your audience is and the content they are engaging with.
- Frequent posting
To maximise your engagement, make sure you are posting regularly and at times when your audience is online.
- Create a conversation
Engagement is not a one-way street. Make sure you are taking the time to be social with your followers and creating conversations with them whenever you can.
- Content is king
Attractive, eye-catching content is still one of the most important parts of Instagram, so make sure you are sharing beautiful content that will stop followers as they scroll their timeline.
- Utilise every tool
Instagram gives you a wide range of additional tools to engage with your followers, from Stories to Instagram TV, so make sure you are using each of these.
Augmented Instagram Marketer
If you are looking for genuine Instagram growth and want to take your account to the next level, then you have to check out WeFollow.sg who sets out to provide top notch augmented marketing services that makes every marketing budget counts. WeFollow will help you grow your profile with relevant followers, maximising your conversion rates through proven engagement techniques, on your behalf using your brand voice.
No matter whether you are an influencer, start-up or a large corporation, their experienced social media experts will always be able to find the best solution for you. On top of the transparent pricing and fully Singapore based resources, the no contract commitment policy makes an exceptionally good sweetener.